Brand Guidelines
We’ve created the following guidelines to help others use our brand and assets, including our logo, content, and trademarks, without having to negotiate legal agreements for each use. Contact us for any intended use not covered by these guidelines.
Cadre
The Cadre trademark includes the Cadre name & logo, and any word, phrase, image, or other designation that identifies any Cadre products. Please don’t modify the trademarks or use them in an altered way, including suggesting sponsorship or endorsement by Cadre, or in a way that confuses Cadre with another brand.
Logos
Our logos are essential to our brand identity. Consistent and approved use is important to maintain brand recognition.
Primary Logo
This is our primary logo and should be used whenever possible on light backgrounds. Always maintain clear space around the logo.
Secondary Logo
Use the secondary logo only on dark backgrounds where the primary logo doesn't provide enough contrast.
Logo Don'ts:
Don't modify, redraw or distort the logos
Don't change the logo colors
Don't remove or reposition any logo elements
Don't add effects like drop shadows or outlines
Symbols & Icons
When our logo doesn't fully fit a layout or graphic, use our approved icon set. These simple icons maintain our brand identity when a full logo isn't an option.
Primary Icon
The app icon can be used on things like favicons, etc.
Secondary Icon
Use the secondary app icon only on dark backgrounds where the primary app icon doesn't provide enough contrast.
Typography
Consistent use of approved typefaces is essential for maintaining our brand's visual identity across all media.
Primary Typeface: Figtree (Google Fonts)
Title
Heading 1
Heading 2
Heading 3
Heading 4
Sub Heading
Paragraph — Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Typeface Don'ts:
Don't use default system fonts
Don't use condensed or extended widths
Don't use stylistic alternates or swashes
Don't use all caps for body copy
Always follow these guidelines to correctly represent our brand. For any other brand asset usage, check with the marketing team or contact us with any questions.
